JRE #786 – Wheeler Walker, Jr.

4/18/2016

This podcast features Wheeler Walker Jr., a country music singer-songwriter who openly embraces profanity and raunchy humor in his music and persona. The conversation delves into the state of modern country music, the challenges of navigating the industry, and the power of authenticity in art. Walker Jr. also shares his unique perspective on social issues, celebrity culture, and personal experiences, resulting in a lively and often hilarious discussion.

Provocative topics include Walker Jr.’s controversial album “Redneck Shit,” his ban from Walmart, his explicit song titles, and his claims of Sturgill Simpson being a CIA assassin. The podcast also explores themes of defying industry norms, the influence of money in music, and the dangers of reinforcing harmful stereotypes.

Underlying themes touch upon the importance of artistic freedom, the rise of independent artists, and the changing landscape of music consumption and distribution. The podcast highlights the challenges faced by artists who choose to break free from traditional industry expectations, showcasing the power of authenticity and the resilience of genuine creativity.

Podcast Topics

1. Wheeler Walker Jr.’s “Redneck Shit” Album and Its Controversial Nature

• Walker Jr. created a “dirty” country album intentionally to challenge the sanitized nature of mainstream country music.
• The album’s raunchy lyrics and explicit song titles resulted in a ban from Walmart and other mainstream retailers.
• Despite the controversy, the album achieved success, debuting at number 9 on the Billboard Country Charts.
• Walker Jr. argues that his music is a return to true country roots, rejecting the pop-infused sounds that dominate the genre.

2. The State of Modern Country Music: Pop vs. Authenticity

• Walker Jr. criticizes the “pop country” sound, arguing that it’s essentially rap music for people who are scared of black people.
• He highlights the prevalence of formulaic songwriting and the focus on commercial success over artistic expression.
• Walker Jr. points to artists like Sturgill Simpson and Shooter Jennings as examples of authentic country musicians pushing the genre forward.
• He believes that the rise of independent artists and platforms like podcasts offer a space for authentic music to thrive.

3. The Influence of Money in the Music Industry

• Walker Jr. claims that Nashville is driven by money, with labels prioritizing commercially successful acts over artists who express their true selves.
• He explains that his decision to self-fund his album was driven by a desire to retain creative control and avoid censorship.
• The podcast highlights the challenges faced by artists who want to make music without compromising their artistic vision.
• Walker Jr.’s success with “Redneck Shit” demonstrates the power of independent artistry and the growing demand for authentic music.

4. Sturgill Simpson’s “CIA Assassin” Conspiracy Theory

• Walker Jr. claims that Sturgill Simpson is a paid CIA assassin, citing his alleged time in the Navy and his extensive touring schedule.
• This provocative statement sparked controversy and a falling out between the two musicians.
• Walker Jr. believes that Simpson’s new album reflects his experiences as a secret agent.
• The discussion serves as a humorous and satirical critique of celebrity culture and the world of conspiracy theories.

5. The Rise of Podcasts and the Changing Landscape of Music Distribution

• Walker Jr.’s success with “Redneck Shit” is attributed partly to word-of-mouth promotion and the power of the internet.
• The podcast highlights the role of platforms like iTunes and Amazon in bypassing traditional music distribution channels.
• Walker Jr. argues that the internet has empowered artists to connect directly with their fans and bypass the gatekeepers of the music industry.
• The podcast discusses the impact of online platforms on music consumption and the growing influence of independent artists.

6. Social Commentary: Gender Roles, Stereotypes, and Cultural Appropriation

• Walker Jr. criticizes the portrayal of women in mainstream country music, arguing that it often reinforces harmful stereotypes.
• He also tackles the issue of cultural appropriation in country music, highlighting the genre’s borrowing from black musical traditions.
• The podcast explores the complexities of social commentary in music and the importance of challenging prevailing narratives.
• Walker Jr.’s willingness to address these issues reflects the evolving nature of country music and its role in reflecting social change.

7. The Importance of Authenticity and Artistic Freedom

• Walker Jr.’s success with “Redneck Shit” demonstrates the power of authenticity and the desire for artists to express themselves freely.
• He encourages artists to embrace their individuality and reject the pressure to conform to industry expectations.
• The podcast emphasizes the value of artistic freedom and the need to create music that is meaningful and honest.
• Walker Jr.’s journey underscores the importance of staying true to oneself, even in the face of challenges and criticism.

8. The Power of Word-of-Mouth and Online Promotion

• Walker Jr.’s album gained popularity through organic word-of-mouth promotion and online sharing.
• The podcast highlights the impact of social media platforms like Twitter and Facebook in driving music consumption.
• Walker Jr. notes that online platforms have empowered artists to connect directly with their fans and build a loyal following.
• The discussion underscores the importance of engaging with fans online and fostering a sense of community around one’s work.

9. The Evolution of Music Consumption and Distribution

• The podcast explores the shift from physical albums to digital platforms like iTunes and Spotify.
• Walker Jr. discusses the challenges of reaching audiences in a world where traditional music distribution models are being disrupted.
• He highlights the role of streaming services in providing greater access to music but also the challenges of monetizing music in a digital environment.
• The conversation sheds light on the ongoing evolution of the music industry and the impact of technological advancements on the way we consume and distribute music.

10. The Impact of Censorship and the Importance of Freedom of Speech

• Walker Jr.’s experience with censorship in country music highlights the ongoing battle for artistic freedom.
• The podcast delves into the historical context of free speech battles, citing the cases of Larry Flint and Howard Stern.
• Walker Jr. argues that the ability to express oneself freely is essential for artistic innovation and social progress.
• The discussion underscores the importance of protecting freedom of speech and challenging attempts to stifle creativity and dissent.

11. The Role of Humor and Satire in Social Commentary

• Walker Jr.’s use of profanity and raunchy humor serves as a tool for social commentary and challenging societal norms.
• The podcast highlights the power of satire in exposing hypocrisy and challenging established power structures.
• Walker Jr.’s approach to music reflects a desire to provoke and challenge, using humor as a weapon to dismantle societal expectations.
• The discussion emphasizes the importance of humor as a form of social critique and a tool for challenging the status quo.

12. The Importance of Connecting with Fans and Building a Community

• Walker Jr. emphasizes the importance of building a connection with fans and fostering a sense of community around his music.
• He highlights the role of social media and podcasts in fostering direct engagement with audiences.
• Walker Jr.’s approach to promoting his album reflects a desire to connect with fans on a personal level and build a loyal following.
• The podcast underscores the importance of cultivating a strong connection with fans in a digital age where artists have direct access to their audiences.

13. The Power of Defiance and Challenging Industry Norms

• Walker Jr.’s decision to self-fund his album and embrace controversial subject matter reflects a spirit of defiance and a rejection of industry norms.
• The podcast highlights the importance of artists challenging the status quo and pursuing their artistic vision regardless of societal expectations.
• Walker Jr.’s story exemplifies the power of creative independence and the ability to succeed outside of traditional industry structures.
• The discussion inspires artists to embrace their individuality and break free from the constraints of conventional expectations.

14. The Importance of Artistic Integrity and Staying True to Oneself

• Walker Jr.’s commitment to creating music that is true to himself, regardless of potential consequences, reflects a deep commitment to artistic integrity.
• The podcast highlights the importance of staying true to one’s creative vision, even in the face of industry pressures and potential backlash.
• Walker Jr.’s success with “Redneck Shit” demonstrates that authenticity can lead to both artistic and commercial success.
• The discussion encourages artists to prioritize their artistic vision over commercial gain and to create work that is meaningful and genuine.

15. The Enduring Power of Music and Its Ability to Connect with People

• Despite the changes in the music industry and the rise of new platforms, the podcast emphasizes the enduring power of music to connect with people on a deeply personal level.
• Walker Jr.’s success with “Redneck Shit” demonstrates that there is a demand for music that is raw, honest, and authentic, even in a world saturated with commercially driven pop music.
• The podcast highlights the ability of music to transcend genre boundaries and connect with audiences on a fundamental level.
• The discussion reaffirms the importance of music as a powerful force for expression, connection, and cultural change.

Memorable Quotes

• “Country today, you know, mainstream corporate country is… it’s rap music for people who are scared of black people.” – Steve Earl’s commentary on the state of modern country music.
• “I went in the studio and I’m like, I wanna make some real fucking country music.” – Walker Jr. expressing his desire to reclaim the authenticity of the genre.
• “If it’s just if I can get to get banned for playing real country, why not just fucking not censor myself at all and do it fucking x-ray.” – Walker Jr.’s decision to embrace his uncensored voice.
• “Nobody would have ever let you do this 10 years ago. You could’ve never.” – Rogan acknowledging the changing landscape of the music industry.
• “I’m just singing like I see it. You know? I’m fighting fucking farting.” – Walker Jr.’s self-deprecating humor and unapologetic approach to songwriting.